B. Riley Serves as Exclusive Financial Advisor to AdCellerant LLC in Connection with its Strategic Investment from Clearview Capital

LOS ANGELES, January 29, 2024 -- B. Riley Securities, Inc. ("B. Riley"), a leading middle market investment bank and subsidiary of B. Riley Financial, Inc. (Nasdaq: RILY), is pleased to have served as the exclusive financial advisor to AdCellerant LLC ("AdCellerant" or the "Company") in connection with its strategic investment from Clearview Capital, L.P. ("Clearview Capital").

Geoffrey Faux, Partner at Clearview Capital, said, "You can't help but be impressed with what Brock, Shelby, and the entire AdCellerant team have built over the last decade. AdCellerant's innovative technology places it at the forefront of competitors we have seen in the digital marketing landscape. We look forward to achieving our shared vision for growth."

"We look forward to partnering with Clearview Capital for the next phase of the Company's journey," said Brock Berry, AdCellerant's CEO and Co-Founder. "We're proud of the team's success thus far and, through this new partnership, we will further our mission to deliver Madison Avenue-level marketing capabilities to Main Street businesses."

Shelby Carlson, AdCellerant's COO and Co-Founder, added, "We are excited to partner with Clearview Capital and to expand our technology and software platform. B. Riley was an instrumental partner, a trusted advisor, and a steadying hand throughout the process. We deeply appreciated B. Riley's unparalleled commitment to our goals, their knowledge of the digital advertising industry, and access to the most compelling partners to drive the Company forward."

"We are thrilled to have assisted Brock, Shelby, and the AdCellerant team. They have built an incredible business that has truly democratized access to the most advanced digital media technology solutions" said Muizz Kheraj, CFA, B. Riley's Senior Managing Director. "Among a number of strong parties, Clearview Capital distinguished themselves early on and throughout the process, as a true partner to help the Company achieve continued rapid growth and market leadership."

Dan Malone and Tom Tippetts from Haynes and Boone, LLP served as legal counsel to AdCellerant. Alston & Bird LLP served as legal counsel to Clearview Capital.

B. Riley's deal team was led by Muizz Kheraj, CFA, and included John Matthews, Dylan Patel, and Noah Kay.

About AdCellerant
AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class proprietary technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. For more information or to book a demo, visit www.adcellerant.com.

About Clearview Capital
Founded in 1999, Clearview Capital is a private investment firm specializing in the acquisition and recapitalization of lower-middle market companies in North America. Since inception, the Clearview Capital team has completed more than 150 transactions in a wide variety of industries. The firm is headquartered in Stamford, Connecticut and has additional offices in California, North Carolina, and Tennessee. For more information, visit www.clearviewcap.com.

About B. Riley Securities
B. Riley has served as a preeminent fixture in middle market brokerage and investment banking for over 25 years. We provide a full suite of investment banking and capital markets services to companies, financial sponsors, and institutional investors across all industry verticals. Investment banking services include initial, secondary and follow-on offerings, institutional private placements, merger and acquisition (M&A) advisory, SPACs, corporate restructuring and recapitalization. Widely recognized for our thematic proprietary equity research, clients benefit from B. Riley's extensive network, industry expertise, and proven execution capabilities of our end-to-end financial services platform. B. Riley Securities is a subsidiary of B. Riley Financial (Nasdaq: RILY). For more information, visit www.brileysecurities.com.