LOS ANGELES, January 25,
2024 -- B. Riley Securities, Inc. ("B. Riley"), a leading middle market investment bank and
subsidiary of B. Riley Financial, Inc. (Nasdaq: RILY), is pleased to have
served as exclusive financial advisor to Fromm International ("Fromm" or the
"Company"), a leading marketer of high-end beauty products, in connection with
Firelight Capital Partners' successful acquisition of the Company.
The acquisition by Firelight Capital Partners is the private equity firm's
first investment in the beauty industry and its fourth platform investment.
Following the transaction, Firelight Capital Partners intends to pursue
strategic operating improvements and continue expanding its consumer portfolio.
Read more about the transaction here.
Founded in 1907, Fromm specializes in marketing professional and consumer
beauty products offering a diverse range of beauty and grooming products. As a
leader in the industry, the Company delivers the latest technology and trends
through its various brands. For more information, visit www.frommbeauty.com.
B. Riley's deal team included Colin Welch and Jacob Simantob.
About B. Riley Securities
B. Riley has served as a preeminent fixture in middle market brokerage and
investment banking for over 25 years. We provide a full suite of investment
banking and capital markets services to companies, financial sponsors, and
institutional investors across all industry verticals. Investment banking
services include initial, secondary and follow-on offerings, institutional
private placements, merger and acquisition (M&A) advisory, SPACs, corporate
restructuring and recapitalization. Widely recognized for our thematic
proprietary equity research, clients benefit from B. Riley's extensive network,
industry expertise, and proven execution capabilities of our end-to-end
financial services platform. B. Riley Securities is a subsidiary of B. Riley
Financial (Nasdaq: RILY). For more information, visit www.brileysecurities.com
B. Riley Financial
Varied