Irvine, CA - BrandRep Inc. ("BrandRep" or the "Company"), a leading search marketing company, has been acquired by Millpond Equity Partners, LLC ("Millpond"). Serving small and medium-sized businesses ("SMBs") throughout the U.S., the Company provides custom websites for SMBs and a unique Google ranking guarantee that optimizes the marketing spend of its customers. As an award-winning Google Partner, BrandRep's websites and proprietary technology-enabled services help the Company's SMB customers increase their virtual visibility and build their online reputation.
"Millpond and its team of experienced executives were a uniquely qualified buyer and partner due to their expertise in building value-creating SMB-focused web services businesses. We are confident that they will bring valuable strategic insights to BrandRep," said Banir Ganatra, the Company's founder and CEO. "FocalPoint took the time to intimately understand our business and its success drivers. This, combined with the strength of their marketing process, resulted in the selection of a complementary partner to support our continued growth. My co-founders, Chad Ruskey and Adam Gockel, and I are extremely grateful to FocalPoint and are very excited about the future of the Company."
"BrandRep's sale to Millpond represents another successful outcome within the Digital Marketing space for FocalPoint's Technology Practice. The Company's founders built an impressive business and their recurring base of long-term customers made for an attractive investment thesis. Through our deep relationships within the buyer universe, we were able to facilitate a competitive process resulting in a great outcome for the Company's founders. We look forward to BrandRep's successful growth as it continues to deliver transformative marketing solutions to SMBs throughout the country," added Muizz Kheraj, Managing Director and head of the Technology Practice at FocalPoint.
Millpond Equity Partner Larry Shagrin commented, "The investment in BrandRep is consistent with Millpond's strategy of acquiring growth oriented, lower middle-market services businesses that provide specialized expertise, have recurring revenue elements, and can benefit from Millpond's hands-on operating approach to value creation."
About Millpond Equity Partners, LLC
Millpond focuses on the business services sector and its principals have extensive experience in partnering with management teams to support growing companies in this sector. Historically, the firm's success has been driven by working with well-run businesses with multiple drivers for future growth. For more information, visit www.millpondequity.com.
About FocalPoint Partners, LLC
FocalPoint is an independent investment bank, specializing in mergers and acquisitions, private placements, financial restructurings and special situation transactions. With offices in Los Angeles and Chicago, the firm serves middle market clients throughout the U.S. and has a dedicated technology team covering a diverse range of industry segments, including technology consulting, cloud computing, big data, digital media, mobile, SAAS, system integration, and marketing technology. To learn more, visit www.focalpointllc.com.
Please contact Muizz Kheraj, Nishen Radia, or Connor Mitchell with questions about this transaction.