Twin Falls, ID — Plant Therapy, Inc. ("Plant Therapy" or the "Company") has received an equity investment from BBRC Private Equity ("BBRC" or the "Investor"). Founded in 2011, Plant Therapy is a leading distributor and marketer of branded essential oils, body care, and aromatherapy products, primarily sold through its e-commerce website, www.planttherapy.com, and Amazon. FocalPoint Securities, LLC ("FocalPoint") served as the exclusive financial advisor to the Company. Financial terms of the transaction were not disclosed.
Chris Jones, CEO of Plant Therapy commented, "Choosing BBRC Private Equity as a financial partner became clear when we saw they shared our dedication to providing the highest quality products at reasonable prices with an unwavering focus on safety and education. At Plant Therapy, our goal is to have the greatest possible impact on as many people as possible and BBRC can help us achieve that objective."
Nishen Radia, Managing Partner of FocalPoint, said, " We are thrilled for Chris and the BBRC team. Plant Therapy is an outstanding company and is a digitally-native leader in the space. Essential oils and aromatherapy support the greater shift we are seeing towards better-for-you, natural, and clean-label products in the beauty and personal care space. It is also a marquee transaction for our beauty and personal care investment banking practice, and we look forward to seeing this partnership thrive in the coming years."
Robert Farinholt, Managing Partner of BBRC Private Equity, said, "We're excited to partner with Chris Jones and Plant Therapy. The Plant Therapy brand embodies high-quality products and incredible customer service in an exciting niche within the consumer industry. We are committed to helping the company grow both inside and outside the essential oils category while supporting the team's commitment to good causes."
About Plant Therapy
Headquartered in Twin Falls, Plant Therapy develops, manufactures, and markets the purest and highest quality essential oils available on the market at competitive, value-oriented pricing. The company sells its oils direct-to-consumer as well as across multiple e-commerce platforms. The Company consistently engages in online education with their customers in order to promote proper essential oil usage and aromatherapy. Plant Therapy uses its multiple product lines and exceptional customer experience to try and positively impact the lives of as many people as humanely possible. Plant Therapy's expansive product lines include essential oils, diffusers, lotions and creams, kid friendly oils, products for men, and many more accessories. For more information on Plant Therapy, please visit www.planttherapy.com.
About BBRC Private Equity
Founded in 2018, BBRC Private Equity is a consumer and retail-focused private investment firm with offices in New York and Sydney, Australia. The firm has professionals with over 40 years of investing experience. With over 15 consumer investments, BBRC Private Equity maintains a presence in 30 countries. The Investor specializes on backing passionate founders and management teams to achieve their long-term visions. For more information, visit www.bbrcpe.com.
About FocalPoint Partners
FocalPoint is an independent investment bank specializing in mergers and acquisitions, private placements, financial restructurings, and special situation transactions. With offices in Los Angeles, Chicago, New York, and Shanghai, the firm serves middle-market clients throughout the U.S. and has a dedicated Personal Care practice. For more information, please visit www.focalpointllc.com and follow us on LinkedIn and Twitter.
Please contact Nishen Radia, Managing Partner, at 310-405-7040 with any questions about this transaction.