Tampa, FL — Vitamin Discount Center ("VDC," or, the "Company") has been acquired by reCommerce, a portfolio company of Topspin Consumer Partners ("Topspin"). Legacy FocalPoint Securities, LLC, now B. Riley Securities ("B. Riley") served as exclusive financial advisor to Vitamin Discount Center in connection with the transaction.
Vitamin Discount Center is a leading software-enabled e-commerce seller and B2B services provider to industry leading brands in the vitamins, supplements, and health and beauty industries. The Company sells on Amazon, Walmart.com, ebay.com, and other e-commerce platforms and provides fulfillment services to support its brand partners' DTC channels.
A family-owned and operated business since 1998, VDC has been a pioneering third-party seller on Amazon and other e-commerce marketplaces for over a decade, evolving from its early days in traditional retail in the health and wellness space. The Company sought to partner with a complementary business to deliver even greater service to its customer base, often consisting of extraordinarily long relationships.
"Over a decade-long relationship, [B. Riley] truly understood our business and was able to execute on a comprehensive, but highly efficient process," said Michael Gore, President of Vitamin Discount Center.
Clay Bryan, Senior Managing Director at B. Riley, commented, "Michael Gore and the team at VDC have always been innovators in their field, which is evidenced by the proprietary technology enablement the business operates on today and the longevity of their customer relationships. We are thrilled by the partnership with reCommerce and Topspin, and look forward to what the future holds for the combined companies."
About Vitamin Discount Center
Since its founding in 1998, Vitamin Discount Center has been committed to improving the health of its customers by supplying a full spectrum of vitamins, supplements, health and beauty, and sports nutrition products across e-commerce marketplaces, as well as through retail stores. From its origins as a brick and mortar retailer, VDC has grown to become a leading full-service agency for brands on Amazon, as well as other e-commerce websites. With the assistance of proprietary software, VDC provides end-to-end listing, marketing, and supply chain management for its brand name customers looking to sell through both FBA and FBM channels. For more information, please visit vitamindiscountcenter.net.
About reCommerce
reCommerce is a rapidly growing, technology-enabled strategic partner to brands selling through Amazon. reCommerce offers leading consumer brands an end-to-end solution on Amazon, allowing them to capitalize on growing demand and navigate the complexities of the world's largest online marketplace. reCommerce combines its proprietary in-house technology platform with world class creative, marketing, data analytics, brand protection, and logistics services to drive the growth of leading brands on Amazon. Topspin Consumer Partners, a middle-market private equity firm that invests in fast-growing consumer businesses, invested in reCommerce in May 2020 and has worked closely in partnership with the reCommerce team to expand the business. For more information, please visit: recommercebrands.com.
About Topspin Consumer Partners
Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable, and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care/beauty, food/beverage, household goods, pet, and juvenile products. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. For more information about Topspin, please visit topspinpartners.com.
B. Riley Securities is a leading investment bank that provides a full suite of investment banking, corporate finance, advisory, research, and sales and trading services. Investment banking services include initial, secondary, and follow-on offerings, institutional private placements, merger and acquisition (M&A) advisory, SPACs, corporate restructuring, and recapitalization. The firm is nationally recognized and highly ranked for its proprietary small-cap equity research. B. Riley Securities is a wholly owned subsidiary of B. Riley Financial. For more information, visit brileysecurities.com.
Please contact Clay Bryan, Senior Managing Director, at 310-405-7085, for more information regarding this transaction.