Expert Areas
- International Business Strategy
- Market and Industry Trend Studies
- Marketing and Business Development
- Social Media Development
Expertise
- Formulates strategies for business development programs and brand identity and awareness
- Manages the corporate website and social media involvement
- Manages the firm’s industry trade shows and corporate event participation
- Oversees the firm’s marketing, advertising, and public relations initiatives
Biography
Karen Matthews oversees the firm's business development and marketing efforts, including public relations, advertising, and special events programs. With over 30 years of consulting and engineering industry experience, Ms. Matthews defines strategic goals, identifies business opportunities, and maintains knowledge of current market conditions. She also reinforces Interface's brand by developing and executing the firm's marketing and networking strategy.