Business Securities

  • Bankruptcy and Distressed Businesses
  • Business Case Development and Feasibility
  • Corporate Stock Buy-back Transactions
  • Evaluation of Purchase Offers
  • Evaluation of Sale Offers
  • Financial Reporting
  • Financing Transactions
  • Gift and Estate and Tax Planning
  • Goodwill Impairment Testing
  • Insurance Underwriting
  • IP Licensing Arrangements
  • Property Tax, Transfer Pricing and Other Tax Purposes
  • Purchase Price Allocation
  • Sales Utility Tax Exemption
  • Stock Options
  • Transactions Involving Partners and Shareholders

Intangible Assets

  • Brands
  • Contracts
  • Copyrights
  • Customer Lists
  • Domain Names
  • Patents
  • Resource Rights
  • Royalty Streams
  • Trade Names
  • Trademarks


  • Automotive
  • Building Products
  • Energy
  • Food
  • Grocery
  • Home Furnishings & Home Improvement
  • Metals
  • Paper & Packaging
  • Retail
  • Wine & Spirits

Areas of Expertise

  • Appraisal & Valuations
  • Client Relations
  • Field Examination Services

Fixed Asset Advisory

  • Compliance & Reporting
  • Tax Services
  • Transaction Due Diligence & Risk Management

Operations Management

  • CEO / COO / Interim Management
  • Due Diligence for Acquisitions
  • Operational Turnarounds


  • Automotive
  • Metals


  • Indiana University, Kelley School of Business


  • ACG
  • SFNet
  • ACG


As the National Marketing Manager and team veteran, Bill Soncini is responsible for developing and enhancing client relationships for B. Riley Advisory Services across the Midwest region including IA, IL, IN, KY, MI, MN, OH, WI, and Pittsburgh, PA. He also manages the appraisal and valuation group's nationwide sales force. Specializing in Metals and Automotive, he continues to develop client relationships with a variety of solutions. Soncini previously managed the food and chemicals verticals.

Prior to opening the Chicago office, Soncini was the Director of Operations with Peak Capital Group, a nationwide real estate investment fund. He has also held roles in lending with Wells Fargo Foothill.

In addition to his professional involvement, he is involved with his community through Western Springs Friends of the Parks.

Soncini received a Bachelor of Science in Finance from Indiana University Kelley School of Business.

B. Riley Advisory Services works with lenders, law firms, private equity sponsors and companies of all types. Our Advisory Services are a unique mix of Valuation and Appraisal Services including asset-based lending (ABL) Valuations; Restructuring and Turnaround Management; Forensic Accounting and Litigation Support; Operations Management; Compliance, Risk & Resilience Services; and Transaction Support Services including Due Diligence and Quality of Earnings Reviews. B. Riley Advisory Services is the trade name for GlassRatner Advisory & Capital Group, LLC, Great American Group Advisory & Valuation Services, LLC, Great American Group Machinery & Equipment, LLC, and Great American Group Intellectual Property Advisors, LLC.